Analysis Of Botticelli And Da Vinci - 909 Words

Aesthetics give an inside look at what someone’s likes and dislikes are. They clue in on a person’s emotions and how those emotions influence things around them. I have come to recognize that I reflect my personal aesthetic into every piece of art I create. My aesthetic consists of clean lines, attention to detail, and smooth blending. When I look at a piece of art, I want to be able to look at it over and over and keep finding new little details each time. I want every stroke of a paintbrush to mean something, to have a purpose. Works by Botticelli and Da Vinci showcase what I look for in a work of art. Both artists changed the history of art with their abilities to capture a scene on a surface. The Renaissance was an intriguing period; it was the rebirth of society and a time of experimenting, which is why it is my favorite time period. Artwork from the Renaissance, especially works by Da Vinci and Botticelli, appeals the most to my aesthetic because of the smooth ble nding, the cleanliness of the piece, and the details. The Birth of Venus, is just one of the many mesmerizing works of art by Sandro Botticelli. Painted in 1486, the work of art currently resides at the Uffizi Gallery in Florence, Italy where it is appreciated for its beauty and contribution to fifteenth century Italian artistry. This beautiful work of art stands at approximately 172.5 x 278.5 centimeters, it is considered to be the first large-scale canvas created in the early Renaissance. What makes TheShow MoreRelatedThe Annunciation Explored through the Era of Italian Renaissance2314 Words   |  10 Pagesand purity. Some scholars argue that the red robe is also representative of the anticipated suffering and passion of Christ as it is a â€Å"symbol of blood, which is associated with emotions† (Ferguson, 1954:152) In Dr. Harris and Dr. Zucker’s verbal analysis of the triangular space above and between Mary and the angel Gabriel, it is revealed that this area depicts the Holy Spirit in the form of a dove surrounded by seraphim of winged angels. Rays of golden light emerge from the right of the haloed doveRead MoreEssay about The Portraiture of Women During the Renaissance1801 Words   |  8 Pagesbody was pictured in portraiture as; marriage celebrant, husbands beloved, figures of fertility, mothers, display of wealth, paragons of virtues, husband’s passive representative, indication of fashion and more (Brown, 2003). Next, it will include analysis from the two female portraits of Leonardo de Vinci’s Ginerva de’ Benci and Sandro Botticelli’s Portrait of a Lady. First, I will explain what portrait means and then represent my own interpretation of Botticelli’s Portrait of a Lady by referring

To What Extent Is an E-Commerce Strategy the Best Way for...

To what extent is an e-commerce strategy the best way for businesses to increase their profits? (40 marks) E-commerce is the online transaction of goods and services, which has completely revolutionized business and the way in which businesses can operate. It’s now easier for customers to compare prices/products with a little time spent browsing the Internet opposed to dragging themselves to the stores. This means that e-commerce is having an impact on what and how much businesses sell, therefore influencing the profits the business gets. In this essay I will consider whether an e-commerce strategy is the best way for a business to increase their profits, or whether e-commerce is not the best strategy to do this. I will be arguing that†¦show more content†¦The new website was highly successful and ‘saw HMV return to profit’ (The Telegraph). This shows how an e-commerce strategy is the best way for a business to increase their profits as it illustrates how e-commerce can bring a business from administration to planning to expand into 10 new markets due to incre ased profits. Despite this, e-commerce doesn’t guarantee a business profit increases, as instead it can pose severe threats. One such threat is the risk of cyber attacks. A cyber attack is an attempt by hackers to damage or destroy a computer network or system. If a business falls vulnerable to one of these attacks it can severely damage their reputation. This reputation damage can lead to a loss of trust in the company by customers, as they will potentially have personal details such as bank cards/addresses accessed. This loss of trust will decrease brand loyalty and so the business will lose customers to competitors meaning lower sales and so decreased profits. Talk Talk shows a very recent case of a cyber attack. In October 2015 Talk Talk found themselves exposed to a cyber attack. Around 4% of the companies 4 million users were affected by the events. With More than 15,600 bank account numbers and sort codes were stolen, the company said. The scandal resulted in a  £35 million pound l oss for the company. This points shows how e-commerce can provide huge threats to companies despite the number of opportunities it provides too. These big risks that come alongsideShow MoreRelatedpaul hoang answers72561 Words   |  291 Pagesthe encouraging words that many of you have passed on from around the world. In the final installment, I have put together answers/solutions to all 217 case studies. I hope you will find these solutions as a useful starting point. As with all BM mark schemes, the solutions in this Answer Book should be used with caution and flexibility. Students who take an alternative approach to the suggested solutions should still be credited where appropriate; teachers should use their professional judgmentRead MoreMarketing and Internet Service Industry Essay example10345 Words   |  42 Pagesand encouragement. Also, special thanks go out to Mario Ding and Janie LIU, who has been there at important times to bounce around ideas to give me a large number of suggestions and to assist me along this dissertation. She suggested many clear ways to design the structure of this dissertation. Finally, a feeling of appreciation goes out to the many friends and classmates who provided support when things got tough. They support me actually and expressively when I contribute myself to this programRead MoreCustomers Behaviour in E-Commerce in China17665 Words   |  71 PagesCUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Case: taobao Thesis Xinxing Hong Yanlong Chen Degree Programme in International Business International Marketing Management SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International Marketing Management Author(s) Hong Xinxing Chen Yanlong Title of study CUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Type of projectRead MoreAmazon Strategy15987 Words   |  64 Pages.. 39 5.1 Marketing Strategy.......................................................................................... 39 5.2 Merchant Program........................................................................................... 39 5.3 Configuration .................................................................................................. 40 5.4 Structure ......................................................................................................... 40 5.5 Processes (controls)Read MoreCase Study on Ebay18810 Words   |  76 PagesQuestion Paper Integrated Case Studies - I (MB3J1): January 2009 Case Studyâˆâ€" (100 Marks) †¢ This section consists of questions with serial number 1 - 5. †¢ Answer all questions. †¢ Marks are indicated against each question. 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Compare and Contrast the way in which the poets of Funeral Blues and First Love portray their experiences of love Essay Example For Students

Compare and Contrast the way in which the poets of Funeral Blues and First Love portray their experiences of love Essay Both poets emphasise and depict the agony and discomfort of love. Auden is utterly distraught due to the loss of his romantic other and because of the immense pain he is suffering he wants everyone else to tolerate the same anguish. Phrases such as Stop the clocks and Cut off the telephone suggest the narrator is demanding the whole world to stop and listen to him. He wants the world to share his grief. He uses strong negative imperative verbs such as, Stop and Cut off to portray his vituperate anger. Similarly, in First Love, Romeo is portrayed as tormentry. This is shown in the line, I neer was struck. The verb struck implies ambiguity and that experiencing love is terrible. Moreover in the sentence, With love so sudden and so sweet. Sibilance is used, which creates a sense that love is ominous, dark and a form of an untreatable illness. In contrast in Funeral Blues Auden is in agony because of the loss of his loved one and used aural effects to convey this throughout the poem. Silence the pianos and with muffled drum, emphasises that he wishes for the world to be the be silent with him and muffled drum sounds like it is a heartbeat reflective of his own paired existence. The narrator also demonstrates this by saying, Let aeroplanes circle moaning overhead. The use of the imperative again shows his pain due to its demanding nature and the world moaning, creates an overall effect to convey crying and pain. He only wants people to hear his moaning and is willing to share his pain. Alternatively, Clare does not want anyone to experience the same pain but is in the middle of dying. This is evident in the lines; My face turned pale as deadly pale, and my life and all seemed turned to clay. In the first example where there is the repetition of Pale this suggests death as you go pale when coming close to death implying that he is also nearing death suggesting he is very sick. The adverb deadly is also associated with death and shows that falling in love is a strong pain and shock. Furthermore the second example about Clay suggests love can be moulded, as it is unnatural. The noun life is personified to convey how easily he is overcome. As we can see in both poems the poets explore the painful experience of being fully in love. Both authors focus on their personal experiences and what effect it has on them. In Funeral Blues the poem is told from a first person perspective making it more persuasive and focusing on himself. When the narrator uses the description, He was my North, my South, my East and West, he implies that his lover is all he can see. The repetition of the personal pronoun creates a sense that the loved one is a part of the narrators life and suggests his feelings are all consuming. The narrator shows that he would rather die if he were without his loved one. Similarly, First Love is also written in the first person, which creates a similarity in perspective between the texts and making it a personal narrative. The conventional simile, Her face it bloomed like a sweet flower. This clichi is commonly used and conveys that the focus is on his emotions and not the woman. Furthermore, in Funeral Blues the narrators world has suddenly come to an end because his loved one has gone. This is depicted in the line, My working week and Sunday rest. The repetition of the personal pronoun portrays the importance of his loved one. Furthermore the accumulation of detail is there to emphasise the importance shown towards his partner. On the other hand, the speaker in First Love focuses on the way he physically changed by his lover and the way it attacks him and not the individual. The lines used to show this are, I could not see a single thing, and And took my eyesight quite away. .u7c2d77a5884c31b617b3849499104af7 , .u7c2d77a5884c31b617b3849499104af7 .postImageUrl , .u7c2d77a5884c31b617b3849499104af7 .centered-text-area { min-height: 80px; position: relative; } .u7c2d77a5884c31b617b3849499104af7 , .u7c2d77a5884c31b617b3849499104af7:hover , .u7c2d77a5884c31b617b3849499104af7:visited , .u7c2d77a5884c31b617b3849499104af7:active { border:0!important; } .u7c2d77a5884c31b617b3849499104af7 .clearfix:after { content: ""; display: table; clear: both; } .u7c2d77a5884c31b617b3849499104af7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7c2d77a5884c31b617b3849499104af7:active , .u7c2d77a5884c31b617b3849499104af7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7c2d77a5884c31b617b3849499104af7 .centered-text-area { width: 100%; position: relative ; } .u7c2d77a5884c31b617b3849499104af7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7c2d77a5884c31b617b3849499104af7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7c2d77a5884c31b617b3849499104af7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7c2d77a5884c31b617b3849499104af7:hover .ctaButton { background-color: #34495E!important; } .u7c2d77a5884c31b617b3849499104af7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7c2d77a5884c31b617b3849499104af7 .u7c2d77a5884c31b617b3849499104af7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7c2d77a5884c31b617b3849499104af7:after { content: ""; display: block; clear: both; } READ: Pay particular attention to the way the authors use form, structure and language to represent love EssayThese two examples convey the point that love is blind and the speaker has no control over who he adores. The tone used here is therefore melodramatic and obsessive. Both poets seem to be writing intimately and both narratives are written in first person. First Love explains the importance of love and the depressing tone it brings with it, whereas Funeral Blues is all about the speaker and his obsessive physical response. Moreover, both Auden and Clare portray their intense love and how this takes effect on their feelings, which have such sudden swings between extremes. In Funeral Blues, Auden opens up by stating his needs in a melodramatic way. In the third stanza he states how much his significant other means to him by repetitively listing all he meant. The last line of the poem however is very negative showing after all that the narrator has been through he is giving up. The narrators sudden change in expression he moves from making wild orders then relating a sudden outburst of his emotions in the centre of the poem which creates a break in the poem. This conveys the way the speakers emotions fluctuate wildly. Similarly, the speaker of First Love also depicts the extreme consequences love has on him and this is conveyed as the language used rather than the structure. This point is evident in the line, Seemed midnight at noon day! This imagery suggests unnaturalness implying his whole world is turned upside down and the only things he visualises is his woman and everything else is strangely blacked out. As with First Love the narrator of Funeral Blues returns to his melodramatic mood as he is faced with the consequences to his demands and the impossibility of his desires. This is shown in the line, pour away the ocean and sweep away the woods. The negativity conveyed by author depicts his poem to us implying he wants others to share his delicateness. Just as with Funeral Blues Clare conveys the effects of love to be more fatal still to him and that they seem to have more of an effect on his body and the way his heart palpitates. As for example in the line, Blood burnt round my heart Here plosive alliteration emphasises the strong rhythm, which is reflecting his burning heart. Also, the word Burnt, which is linked to death, conveys the speed at which his heart beats and the agony of this experience. Furthermore, the narrator emphasises as the way in which the physical reactions of the speaker fluctuate, these are depicted when the narrator is at the moment when it is so cold he appears to be like clay and then fluctuates to be hot and flushed. When Clare says, My life and all seemed turned to clay. And, my blood rushed to my face, these extremes are evident. The author juxtaposes the fact that he is moving from cold to hot in an instant. From saying that his life had been frozen and then saying how the blood rushed to face contrasts with the recent paleness. He is therefore conveying how love is manipulative and unnatural. He is thereby implying how volatile it can be just on Funeral Blues explores the excessive lengths love forces us to go to. Furthermore, both poets object to the nature of love and come up with varied conclusion as to the nature. In Funeral Blues the love portrayed is depicted to be deceitful and is destructing you. When Auden used the phrase, I thought that love would last forever; I was wrong. He states the fact that he feels ultimately cheated by love. The term, forever suggests finality, which is what he, thought love was. There is a great amount of juxtaposition used with the term forever and the way in which this is put into comparison with the imagery towards death and constant negative and dull melodramatic language. .u0af30596f89b8a01b4d6dc13c6ce620c , .u0af30596f89b8a01b4d6dc13c6ce620c .postImageUrl , .u0af30596f89b8a01b4d6dc13c6ce620c .centered-text-area { min-height: 80px; position: relative; } .u0af30596f89b8a01b4d6dc13c6ce620c , .u0af30596f89b8a01b4d6dc13c6ce620c:hover , .u0af30596f89b8a01b4d6dc13c6ce620c:visited , .u0af30596f89b8a01b4d6dc13c6ce620c:active { border:0!important; } .u0af30596f89b8a01b4d6dc13c6ce620c .clearfix:after { content: ""; display: table; clear: both; } .u0af30596f89b8a01b4d6dc13c6ce620c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0af30596f89b8a01b4d6dc13c6ce620c:active , .u0af30596f89b8a01b4d6dc13c6ce620c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0af30596f89b8a01b4d6dc13c6ce620c .centered-text-area { width: 100%; position: relative ; } .u0af30596f89b8a01b4d6dc13c6ce620c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0af30596f89b8a01b4d6dc13c6ce620c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0af30596f89b8a01b4d6dc13c6ce620c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0af30596f89b8a01b4d6dc13c6ce620c:hover .ctaButton { background-color: #34495E!important; } .u0af30596f89b8a01b4d6dc13c6ce620c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0af30596f89b8a01b4d6dc13c6ce620c .u0af30596f89b8a01b4d6dc13c6ce620c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0af30596f89b8a01b4d6dc13c6ce620c:after { content: ""; display: block; clear: both; } READ: Love In Midsummer Night's Dream EssayAlternatively in First Love Clare is much more positive of the love conveyed. This is shown in the line, Are flowers the winters choice? is loves bed always snow? These two rhetorical questions show how confused he is and this depicts that he is much happier here and he is also seen as speaking in a melodramatic tone. Not loves appeal to know is another statement in which Clare makes which implies that he is positive and that it is arresting him. On the other hand the speaker in Funeral Blues states that love has taken toll over him and has effected in ways which cannot be put right. This is evident in the line, For nothing now can ever come to any good. The harsh sounds used suggest about pain and that he wishes everyone around him to suffer with him. The melodramatic tone conveys the negative last tine depicting that there is no hope and that Auden has given up. Also the use of the plosive alliteration makes the harsh sounds depict how nothing is now left for the narrator.

Communist Manifesto Essay Paper Example For Students

Communist Manifesto Essay Paper Chapter 1 Summary: Bourgeois and ProletariansThe Communist Manifesto begins with Marxs famous generalization that the history of all hitherto existing society is the history of class struggles (79). Marx describes these classes in terms of binary oppositions, with one party as oppressor, the other as oppressed. While human societies have traditionally been organized according to complex, multi-member class hierarchies, the demise of feudalism affected by the French Revolution has brought about a simplification of class antagonism. Rather than many classes fighting amongst themselves (e.g. ancient Rome with its patricians, knights, plebeians, and slaves), society is increasingly splitting into only two classes: Bourgeoisie and Proletariat. This state of affairs is the result of a long historical process. The discovery and colonization of the New World in the 16th and 17th centuries required new methods of production and exchange. Because of the demand for more efficient, larger scale production, the medieval guild system gave way to new methods of manufacturing, defined by the widespread use of division of labor and, with the advent of industrialization, by steam and machinery. It was the bourgeoisiemodern Capitalists, owners of the means of social production and the employers of wage labor (79)who were the agents of these economic revolutions. The new economic powers of the bourgeoisie led to their political empowerment. While the bourgeoisie had originally served the nobility or the monarchy, they had come in the middle of the 19th century to control the representative states of Europe. In fact, as Marx famously notes, the executive of the modern State is but a committee for managing the common affairs of the whole bourgeoisie (82). With this political empowerment came the destruction of the social fictions on which previous societies were based. Instead of focusing on the relationship of men to natural superiors and inferiors, both in this life and the next, or even the indistinct Rights of Man championed in the first half of the 19th century, the bourgeoisie introduced an ethic based on the absolute right to free trade and the rational, egoistic pursuit of profit. It was not enough, though, for the bourgeoisie to radically change all that has preceded it; it must constantly change in the present in order to expand and exploit its markets. As Marx says, Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones (83). This economic and social dynamism unsettles the boundaries of nations and creates pressure toward globalization, amounting to an economic imperialism that demands that other nations assimilate to bourgeois practice or be cosigned to the economic backwater. In this way, the bourgeoisie create the world after their own image (84). Marx uses the above story of the bourgeoisies evolution to substantiate h is central contention that the forces of production develop faster than the sociopolitical order in which those forces of production arise. The result of this disparity is a radical alteration of the sociopolitical order that allows it to catch up with the forces of production. Marx claims that this is what occurred in the shift from feudalism to bourgeois capitalism. This process, though, has not stopped. The conditions for the existence of the bourgeois order are being undermined by the new forces of production which the bourgeoisie themselves have ushered in. This is evidenced by the many economic crisesresults of an epidemic of overproduction, which Marx sees as a consequence of bourgeois economic developmentthat rocked Europe in the 1830s and 40s. In response to these crises, the bourgeoisie scale back their production, find new markets, or more thoroughly exploit old ones. According to Marx, though, all this is for naught as it does not treat the underlying problems that will create more acute crises in the future. Indeed, the underlying problems cannot be suitably treated as capitalism contains within it the seeds of its own demise, seeds which it itself nurtures through the necessary creation and ultimate exploitation of a new class, the proletariat. The proletariat is the workforce of bourgeois enterprise, a class of laborers who live only so long as they can find work, and who find work only so long as their labor increases capital (87). The proletarians are themselves commodities and are likewise subject to the vicissitudes of the market. And as with any other commodity, businesses want to minimize their cost of production, in this case, the wage that must be paid in order to make use of the workers labor power. According to Marx, this wage is the cost of bare subsistence for the proletariat and his family. Because of the division of labor, the work of the proletariat is assimilated to the great industrial machinery, of which they are no more than c ogs. As the division of labor and the mechanization of industry increasesnecessary conditions of efficient productionso does the drudgery of the proletariats work. As slaves to their bourgeois masters, the proletariat is in a constant state of antagonism with the bourgeoisie. This antagonism, though, leads to the mass mobilizationhelped by ever improving communication technologiesof the proletariat, increasingly aware of their collective power to effect changes in wages and working conditions. Indeed, the bourgeoisie, who educate the proletariat in order to mobilize the masses of workers in favor of their own political goals, helps the proletariat in this. As the proletariat become more numerous and organized, though, members of the bourgeoisie begin to realize that their class will fall and the proletariat will triumph. These foresighted bourgeoisies, of which Marx is a member, increase class-consciousness among the proletariat and hurry their historically ordained victory. Eventua lly, the proletariat erupts into rebellion, casting off the shackles that bound them to the bourgeoisie. They condemn all the bourgeois laws, morality, and religions as facades for bourgeois economic interests. They rend society apart, destroying the most fundamental condition of their own bondage, the institution of private property. All this is the necessary result of the rapacious bourgeois appetite for profit that brought the proletariat into existence and continually diminished his welfare. Thus, the bourgeoisie undermine the conditions of their own existence. As Marx concludes, What the bourgeoisie, therefore, produces, above all, is its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable (94). Chapter 1 Analysis: Bourgeois and ProletariansThe Communist Manifesto was first published on the eve of the revolutions that rocked Europe in 1848. It was meant as a statement of purpose for Marxs newly formed Communist League and its straightforward, e ven prophetic, tone is that of a man confidently explaining to a confused world the reasons for a tumult that had not yet begun. Why this confidence? The answer to this depends on Marxs deterministic view of history. Marx inherited from Hegel, his philosophical father, the idea of historical progress. Like Hegel, Marx believed that human history unfolds according to a distinct series of historical stages, each necessarily following the other. These stages ultimately lead to a prescribed Utopian endpoint, after which there will be no more change, an end to history. Unlike Hegel, though, Marx thought that these stages could be foretold. This is because there are scientific laws, discoverable by empirical methods, which govern the progress of history. In such a universe, people are but midwifes, facilitating or frustrating the birth of a new historical period, unable to alter the nature of the eventual result. Marx believed that he had discovered these laws and with the certainty of a physicist predicting the trajectory of a projectile, Marx predicted the demise of capitalism and the triumph of communism. According to Marx, the course of human history takes a very specific form, class struggle. The engine of change in history is class antagonism. Historical epochs are defined by the relationship between different classes at different points in time. It is this model that Marx fleshes out in his account of feudalisms passing in favor of bourgeois capitalism and his prognostication of bourgeois capitalisms passing in favor of proletarian rule. These changes are not the contingent results of random social, economic, and political events; each follows the other in predictable succession. When he wrote The Manifesto, Marx thought he was sounding the death knell for capitalism months before its demise. It is crucial to note, though, that this antagonism also takes a very specific form, that of the dialectic. According to Marxs dialectical account of history, which he a dapts from Hegel, every class is unstable, fated for ultimate destruction due to its internal contradictions. Out of its ashes rises a new class, which has resolved the contradictions of its predecessor but retains it own, which will cause its eventual passing. In more specific terms, the bourgeoisie must create the proletariat as a condition of their own development, i.e., in order to labor in their burgeoning industries. In doing this, they must treat the proletariat ever worse (by minimizing their production costs) while providing them the means to associate through politics. The necessary consequence of this is that the proletariat gains power and overthrow their oppressors. The inner contradiction is the bourgeois need for proletariat labor; a need which when met creates the conditions of the bourgeoisies eradication. The proletariats moment in history is unique, though, as the proletariats vanquishing of capitalism leads to a classless society. If there are no more classes, th ere cannot be any class antagonism; and if there is no class antagonism, then on account of Marxs view of history, there will be no more history. The triumph of the proletariat and the creation of a classless society is, then, the Utopian end of history toward which all previous historical events are directed. More specifically, it is crucial to note the central role that economics plays in Marxs view. While we might be inclined to view the progress of history-if we believe in progress at all-in terms of revolutionary ideas, i.e. Renaissance humanism, the scientific revolution, the Enlightenment, etc., Marx viewed the progress of history in decidedly materialistic terms. The grand ideas by which we characterize societies are always the reflection of underlying economic realities. In Marxist language, the superstructure (laws, morality, religion, politics, aesthetics: in short, culture) is always determined by the infrastructure (the methods of economic production and exchange); thei r social environments always determine peoples thoughts and behaviors. What we think of as cultural revolutions, even great political ones such as the French Revolution, are really the product of deeper economic issues expressed through class antagonism. This may not be immediately apparent as infrastructure always develops faster than superstructure. Every so often, though, the superstructure has to slingshot forward in order to catch up with the infrastructure. It is these great leaps forwards that we commonly misperceive as revolutions in ideas. This, then, sets up Marxs theory of human history. Needless to say, it has been the target of much criticism. There seems to be three central questions here which need to be evaluated separately: 1) Is history governed by immutable laws? 2) If so, does history have an end? 3) What is the moral value of this end? Marx clearly thought that the answer to the first question is yes. One might corroborate this idea with a metaphysical story abo ut Providence or natural ends. Marx, though, claimed a scientific, empirical status for his views, so he could rely on such abstract justifications. Patterns of historical movement must be inferred from historical data. It is apparent that Marx, at least at this point in his career, has not assembled enough data to warrant the strength of his conclusions. His view of capitalism as a self-defeating enterprise was based almost solely on his exposure to the textile industry in Lancanshire, England. For Marx Lancanshire was capitalism teetering on the edge of the abyss, on the verge of full proletariat revolt. The fact that there were few other areas of such industrial sophistication elsewhere in Europe did not bother Marx. He was certain that Lancanshire was the future and end of capitalism. With the benefit of hindsight, we can see that Lancanshire was not in anyway the end of capitalism. It was merely an early stage of capitalism, not representative of other industries and quite prim itive by todays industrial standards. Indeed, the revolutions Marx foresaw never happened until the 20th century, in countries, contrary to Marxs expectation, with capitalist economies in their infancy. Marx greatly underestimated the capacity for human innovation in constructing new, more efficient methods of production which, rather than burdening the worker, eased his labor. This does not demonstrate conclusively that there are not recurring historical patterns or laws, but it does impugn Marxs claim to scientific objectivity with respect to his own theory. Indeed, it is noteworthy that many later Marxists and other thinkers with Marxist sympathies (many so-called postmodernists, such as Lyotard, Foucault, and Derrida) advanced theories emphasizing the social construction of all ideologies, Marxs included, and called into questions any so-called Grand Narrative theory which sought to reduce human history to a linear progression governed by simply explicable laws. The question of an end to history is centrally related to the question of determinism. It is not, however, clear that determinism requires an end. There is nothing inherent even in Marxs dialectical history that makes a final resolution of contradictions necessary. One could easily imagine an interminable sequence of conflicts, in which the engine of change is, for instance, biological fitness and not the conflict of classes. In a sense, Marx stacks the deck in favor of an end, declaring that the proletariat, the truly universal class, will abolish all distinctions of class by destroying public property. A classless society cannot be ruled by the rules of class conflict. But why should class be the only engine of change? And is the possession of property the only indicator of social class? Perhaps strength of personality or certain ideologies (religious, political, or otherwise) move people to action against each other more than the possession of goods. In fact this seems borne out, at least in par t, by Marxs theory, for how else could any bourgeoisie, e.g. Marx himself, ever side against his class and with the proletariat? And in the revolutions of 1848 in which Marx predicted proletariat victory, nationalism was a much more powerful force than class conflict. Even if there is an end, though, it does not seem obvious that this end is one of which we should approve. We could be spiraling ineluctably to a fate that wed rather avoid if we could. Marx does stress that the capitalist is not being particularly selfish when he exploits the proletariat, nor is the proletariat particularly altruistic when he and his brethren rebel against their oppressors. Each party is just responding to the laws of history. In these circumstances, attributions of vice and virtue are not entirely appropriate. Why, then, does Marx welcome the end of history and indeed work to hasten its arrival? From what perspective is Marxs moral judgment made if not from the perspective of any class? This is an im portant question, but one which Marx does not address explicitly in The Manifesto. Ultimately, Marxs answer to this question relies on his theories about human nature and his explication of the moral consequences of capitalism, specifically, his theory of alienation. Without an elaboration of these theories, Marxs willingness to incite violence in favor of the proletariat is without clear justification. Chapter 2 Summary: Proletarians and CommunistsMarx begins this chapter by declaring that communists have no interests apart from the interests of the working class as a whole. Communists are distinguished from other socialist parties by focusing solely on the common interests of all workers and not the interests of any single national movement. They appreciate the historical forces that compel the progress of their class and help lead the proletariat to fulfill their destiny. As Marx says, The immediate aim of the Communists is the same as that of all other proletarian parties: forma tion of the proletariat into a class, overthrow of the bourgeois supremacy, conquest of political power by the proletariat (95). Marx then responds to a number of criticisms from an imagined bourgeois interlocutor. He considers the charge that by wishing to abolish private property, the communist is destroying the ground work of all personal freedom, activity, and independence(96). Marx responds by saying that wage labor does not properly create any property for the laborer. It only creates capital, a property that works only to augment the exploitation of the worker. This property, this capital, is based on class antagonism. Having linked private property to class antagonism, Marx proceeds to investigate both antagonists with respect to their independence. Marx first notes that capital is a social product, that is, capital only exists within some social system. The result of this is that capital is not a personal but a social power. Making property public then, as the communist wan ts to do, is not changing the private to the social; it is only modifying its already inherent social character. Returning to the condition of the wage laborer, Marx argues that the average price of wage labor is the minimum wage, i.e. the quantum of the means of subsistence which is the absolutely requisite to keep the laborer in bare existence as a laborer (97). The proletariat, then, is absolutely dependent on the capitalist for his very survival. He does not acquire any property because his wage must be given immediately to his own subsistence. Communists want to ensure that the laborer exists for more than merely the increase of bourgeois capital. Labor should not be directed towards the accumulation of wealth on the part of the capitalist. Rather, capital, or property in general, should be directed toward the enrichment of the laborers life. Abolition of private property means, then, only the abolition of bourgeoisie property. The freedom that the bourgeois believe is underwri tten by private property is a very narrow freedom, one available only to a very small subset of the population. Moreover, this form of property depends on its radically unequal distribution. The ultimate point, as Marx says, is that communism deprives no man of the power to appropriate the products of society; all that is does is to deprive him of the power to subjugate the labor of others by means of such appropriation (99). Marx also considers the criticism that a communist society would promote general idleness. This strikes Marx as laughable considering that in bourgeois society those who work do not acquire anything while those who acquire things do not work. In the end, the force of this charge, as with the force of all these other charges, presupposes the bourgeois system of property. As Marx says, Dont wrangle with us so long as you apply, to our intended abolition of bourgeois property, the standard of your bourgeois notions of freedom, culture, law, etc. Your very ideas ar e but the outgrowth of the conditions of your bourgeois production and bourgeois property (100). He accuses the bourgeoisie of elevating to the status of immutable truths values that are only local and contingent. It is selfish conceit that blinds the bourgeoisie to the reality of the historical progress, which Marx here seeks to elucidate. Communists are also accused of desiring to destroy the family. To this Marx pleads guilty, reiterating his oft mentioned contention that the object of destruction is specifically the bourgeois exemplar. To the capitalist, a spouse and children are mere instruments of production, like the machines in his factory. Furthermore, the education he wishes for them simply perpetuates their subordination. A communist society would alter these relations, utilizing the educational system to end the exploitation that women, children, and the vast working classes suffer under capitalism. This is a self-conscious destruction of society, but only as a cleansing of the old in preparation for the new. As for the suggestion that communists wish to abolish countries, Marx responds that this process is already occurring due to bourgeois efforts to expand free trade. Such globalization will continue as class-consciousness develops across the proletariat of all nations. Marx even goes so far as to predict that antagonism between nations will vanish as class antagonisms fade away. Class defines one far more than nationality. While Marx acknowledges that the revolution will be different in different countries, he includes an outline of its likely course in advanced capitalistic nations: (in Marxs words, 104)1.Abolition of private property in land and application of all rents of land to public purposes. 2.A heavy progressive or graduated income tax. 3.Abolition of the rights of inheritance. 4.Confiscation of the property of emigrants and rebels. 5.Centralization of credit in the hands of the State, by means of a national bank with State capital and an exclusive monopoly. 6.Centralization of the means of communication and transport in the hands of the State. 7.Extension of factories and instruments of production owned by the State; the bringing into cultivation of wastelands, and the improvement of the soil generally in accordance with a common plan. 8.Equal liability of all labor. Establishment of industrial armies, especially for agriculture. 9.Combination of agriculture with manufacturing industries; gradual abolition of the distinction between town and country, by a more equitable distribution of the population over the country. 10.Free education for all children in public schools. Abolition of childrens factory labor in its present form. Combination of education with industrial production, etc. Marx concludes the chapter by repeating his claim that once the proletariat achieve political power, the eventual result will be a classless society. Abolishing bourgeois modes of production undermines the continued existence of cl ass antagonisms, and without class antagonism, the proletariat will lose their own class character. As Marx famously closes the chapter, In place of the old bourgeois society, with its classes and class antagonisms, we shall have an association, in which the free development of each is the condition for the free development of all (105). Chapter 2 Analysis: Proletarians and CommunistsThe most important theses advanced in this section relate to Marxs response to bourgeois criticisms of communism. The first and most important charge Marx entertains is that the abolition of private property destroys the ground work of all personal freedom, activity, and independence(96). Marxs curious first move is to respond that the bourgeois system of property does not provide any property for the worker. It is hard to see how this directly bears on the criticism since its leaves open the obvious suggestion that workers should be compensated more for their work. Inequality in distribution does not, as such, imply that private property need be abolished. The real force of Marxs charge relies on his assumption that the necessary condition of the existence of bourgeois property is the non-existence of any property for the immense majority of society (98). Nowhere in the Manifesto does Marx substantiate this claim. The question then becomes one of how he would even be able to substantiate such a claim. In brief, there are two ways: a priori and a posteriori, that is, judgment independent of experience or judgment from experience. Marx seems genuinely conflicted as to what sort of judgment he wants to make. He claims that his theory of history is based on empirical evidence, but the body of evidence to which he refers is very limited and of a type which, because of the multitude of variables in any social system, makes clear study of causal relations very difficult. Marxs willingness to proclaim with full faith a certain historical outcome indicates that there is an a priori judgme nt being made which belies Marxs scientific pretensions. Necessity in Marxs political program seems to be secured by the dialectical method he uses, i.e., his belief that the seeds for one classs ruin lie in its inner contradictions, contradictions necessary to its identity as a class. The bourgeois will fail because they must create an exploited class, the proletariat, who must rebel and destroy them. Recall the problematic nature of agency in Marx. Their class defines people and so their actions are simply the realization of their class destiny. While Marx may use historical evidence to justify his economic analyses, the real force of his program, its supposed necessity, is ultimately justified by his philosophical (methodological) assumptions. While evidence may not justify the full predictive force of Marxs theory, it can certainly repudiate it. Marx could argue for the necessity of any outcome he wished, but if that outcome does not occur as he says, then his theory will be inv alidated no matter what he predicted. Lets see, then, if his claim that capitalism can exist only as long as workers do not accumulate property matches the economic evidence. If we take our contemporary condition as an example, we see at least three relevant departures from a Marxist vision: 1) The first relates to the role of government in the economy. Marx believed that government must either be laissez-faire or in complete control of the economy. We have seen, however, that government can and has intervened in the economy to the benefit of workers and business. Government has implemented a minimum wage to keep workers above the poverty line, created welfare and unemployment aid to struggling workers, and instituted labor regulations to safeguard worker well-being on the job. And while there is still some debate as to the ideal nature of these interventions, there is little doubt that they have actually advanced economic development in the long run by creating and sustaining a sec ure and healthy workforce, a workforce without which business could not develop. This is especially true, as the physical demands of labor have decreased greatly since Marxs time. The above changes have occurred without a full-scale socialization of the economy. Improving the lot of workers, then, by allowing them to acquire property has not destroyed capitalism. 2) In times of economic success, the labor market tightens, and workers often are able to choose among many employers. If they do not like the terms of employment offered by one employer, they are free to seek employment elsewhere. While this does not eliminate the possibility of conditions existing across all industries, which are objectionable, it does mean the worker has more power than Marx allowed him or her. As a matter of fact, contrary to Marx, those industries, which are doing the best economically, are usually those with the highest paid employees. 3) Marx assumed that the only way for the capitalists to increase their markets was through imperialism. While this is the way many capitalists preceded in the late 19th century, it ignores another alternative. An economy with well-paid workers creates a potential market for its goods amongst its workers. While this may reduce profit margins in the immediate, it provides a reliable and sustainable market for the future with a workforce eager to work for the ability to consume again. Indeed, as of late, many of these workers possess stock in their employers company or in some other investment fund, making them part owners of the company. This kind separation between ownership and control defies Marxs analysis. Marxs contention that capital is social is interesting, though does not secure his conclusion. Capital is indeed social in that it relies on a complex nexus of social conventions. If this is all that Marx is saying, though, it does not seem as if the capitalist need in any way object. In reality, Marx seems to be taking issue with the idea th at private property is antecedent to society and that society in protecting the right to contract is protecting a pre-social right. While Marx may be correct in criticizing this Lockean view, this does not mean that the social character of capital brings it any closer to full socialization than in the Lockean view. The right to possess property may be an expressly social right, an extension of each individuals right to determine his own destiny within his social world. Now the Marxist will have much to say to this, but for the present, it suffices to show that the social character of wealth does not make the abolition of private property seem a less radical shift from the status quo. The proposition that labor should be directed to the improvement of the laborer rather than towards the accumulation of capital is more important than Marx indicates here. Indeed, I believe it expresses the heart of Marxs concern with economics, a concern that transcends the problems of his dialectical methodology. There are two levels at which to understand this improvement. First of all, it can mean that laborer should accumulate his own capital, that is, his wage should be more than what allows for mere survival. As we have seen, the further development of capitalism seems have to addressed this. Marx could, though, mean the criticism on a deeper level, one, which would remain relevant even to societies in which laborers accumulate their own capital. While Marx does not make this so explicit in the Manifesto- he doesnt need to if he is right about the necessity of laborers not being able to accumulate capital-I believe he actually means to indict any capitalistic or, indeed, any money-based economy. Marxs fundamental problem with capitalism is moral. He believes that a system of exchange based on money causes us to view our fellow humans as things of value and not as moral beings. As human beings, we are defined by what we do in our lives, by how we labor. When the object of la bor is taken from us and we instead receive money for our efforts, we have lost a piece of ourselves; we become, in Marxs word, alienated from our labor. This undermines our unity as human beings and makes us slaves to the external world. This is not the place for a complete discussion of Marxs theory of alienation. (see Marxs Economic and Philosophical Manuscripts of 1884 for the most interesting treatment of these issues). It is important to realize, though, that this theory underlies all of what is said in the Manifesto and must be evaluated independently to due justice to the complexity of Marxs view. Marxs treatment of the charge of idleness is more interesting than his glib answer would indicate. One obvious concern is free riders. If what you receive does not directly depend on your labor, then there is an apparent incentive to do nothing. This is a common criticism of modern welfare systems, for instance. All of this assumes, of course, that there is something objectionable about work. Marx would likely respond that this view of labor is itself the product of capitalism and so the free-rider problem will fade as the vestiges of capitalism fade. Consistent with Marxs theory of alienation discussed above, labor will become ennobling and people will not avoid it. Ultimately, it is hard to assess this claim since no such society has such existed. One would have to take Marxs conjecture on faith. Also related, is the idleness charge might be better interpreted as a claim that state monopolization of the economy will reduce the incentive to innovate. This could unfortunately minimize the development of goods and technologies that augment the well being of humankind. In addition, lack of innovation could keep the costs of production unnecessarily high by slowing the creation of more cost-effective production technologies. While we have seen these trends in contemporary capitalist economies, Marx might respond that our idea that people are decisively motivated by competition is itself a product of bourgeois society, and we cannot assume that it would hold once that society is destroyed. Again, this is true, but if we apply evolutionary logic to our psychology, it seems that competitiveness is biological and while society may try to stem its application, it will persist until our biology is altered. Marxs view that any form of social education prepares one for inclusion in ones community is quite correct. Education is about separating the chaff from the wheat, the right from the wrong. And while bourgeois education may not have the explicit political character that the communist proposes, it is nevertheless political. It has to be, or else on what ground does it resist the communist alternative? This neednt imperil the bourgeois opposition, but it will force him to defend his values against Marx. Unfortunately, liberal education has not met this challenge very successfully. As for globalization, it is notable that the most obstinate oppon ents of globalization during recent history have been trade unions. Trade unionists do not seek to overthrow their employers; they want, first and foremost, job security, and then they want to improve the conditions of their labor, e.g., wages, benefits, etc. Marx would respond that this is only because workers have not developed an appropriate class-consciousness. While this may be true, Marxs claim that he is speaking on the workers behalf becomes suspicious when the workers actual desires differ from what Marx says they should desire. Also, Marxs allying the proletariat cause with globalization is enlightening given the fact that nationalism was a much more powerful ideological force in the revolutions of 1848 than socialism. Indeed, those who did revolt for economic reasons did so for the right to work and not overhaul the entire economic system. Near the end of this chapter, Marx notes somewhat paradoxically that a proletariat victory will lead to a classless society. This is b ecause in destroying the bourgeois methods of productions, the proletariat will have destroyed the conditions for class formation. But why should this be? Why is the bourgeois form of production necessarily the terminus? I have addressed this in the chapter 1 analysis, but it is worth noting again. Also, the proletariats ascent to power seems different from the bourgeois ascent centuries before, a difference, which is important because Marx claims that the patterns of class ascendancy repeat themselves. While the bourgeois were nearly in full economic power by the time they gained political power, the proletariat will gain political power before they gain economic power by abolishing private property. It is not clear how Marx would deal with this disanalogy, considering that the only concrete evidence Marx cites of a class revolution is the bourgeois revolution. Challenging Marxs interpretation of that instance could completely undermine his claims to empiricism. Also, why should it be that economics should be the sole determinate of class? While economics may seem central to our self-conception, it does not seem at all obvious that an economic leveling will eliminate our propensity for dividing into antagonistic us/them binarisms. Religion, ethnicity, race, gender, and sexuality: these are the heart of much conflict in our contemporary world. Arguing that all of these can be reduced to a conflict between economic classes does not seem to do justice to the importance of these characteristics in our lives. Marxs closes this chapter by famously remarking, In place of the old bourgeois society, with its classes and class antagonisms, we shall have an association, in which the free development of each is the condition for the free development of all (105). Now for many egalitarian-minded bourgeoisie, such an association sounds like a noble goal even if one doesnt agree with the communist means to its attainment. There are those, however, for whom this is not such a worthwhile goal. Friedrich Nietzsche is perhaps this most famous opponent of such social leveling. For Nietzsche humanity is measured by its greatest exemplars rather than by its average well being or the condition of its lowest members. If greatness can only be cultivated at the expense of the exploitation of the masses, so be it. A level society reduces us to the lowest common denominator and precludes the achievement of greatness, which, it would seem, relies on distinction. While Marx would likely dismiss this as a bourgeois value he means to eradicate, it is worth considering the costs of true equality to our form of civilization. Chapter 3 Summary: Socialist and Communist LiteratureIn this section Marx explores the evolution of European socialism up to his own day. Not surprisingly, he charges all previous movements with theoretical and practical inadequacy while hailing his own communist alternative as the best expression of a shared concern with the working-class. I. React ionary SocialismA. Feudal Socialism This was the earliest form of socialism. Aristocrats who were opposed to the social changes brought about by the expanding bourgeoisie developed it. Rather than focusing on their own plight, though, they trumpeted the concerns of working classes. Marx repudiates these feudal socialists for ignoring the fact that they were exploiters too when they were in power. Most importantly, though, they had no appreciation of historical progress. They did not understand that the bourgeoisie were their own offspring as the proletariat are the offspring of the bourgeoisie. Their primary concern was in reinstating the old feudal order, and they thus objected to both the bourgeoisie and proletariat insofar as each threatened to destroy previous social systems. Marx also identifies feudal socialism with Christian socialism, remarking, Christian socialism is but the holy water with which the priest consecrates the heart-burnings of the aristocrat (108). B. Petty-Bo urgeois Socialism As Marx has noted in earlier chapters, bourgeois dominance increasingly divides society into two classes, bourgeoisie and proletariat. There still exists a third class, though, which constantly fluctuates between bourgeoisie and proletariat, the petty-bourgeoisie. Increasingly, though, this class in being assimilated into the proletariat as society becomes more urbanized and reliant on industrial production. Petty-bourgeois socialism arises from this class, but holds up the standard of the proletariat, with whom the bourgeoisie are a shared enemy. Marx credits this school of socialism with dissecting with great acuteness the contradictions in the conditions of modern production, but ultimately upbraids them for wanting to reinstate old social formations. They do not see that the answer to bourgeois exploitation is to develop the proletariat into a revolutionary class rather than to return the worker to the country and renew a failed feudalism. C. German or True Soc ialism: German Socialism began as a response to French socialist literature. These early socialists, though, did not appreciate that the French ideas grew out of a social environment, which did not exist yet in Germany. Unlike the French bourgeoisie, the German bourgeoisie had barely begun their struggle against feudalism and there was no proletariat to speak of. As socialism lacked practical significance for Germany, German thinkers universalized the French ideas, raising them to the status of immutable laws of human Reason, transcending the narrow concerns of any particular class. Those who championed these ideas in the political area forgot that they were developed for a society different from their own; the result of this premature valorization of socialistic values was a hardening of aristocratic resistance to the bourgeoisie. This has slowed the progress of industrialization and kept Germany less developed economically than France. While the political rhetoric of this movement has earned it many admirers, its lack of class character and its decrying of violent revolution make it weak and ineffectual. II. Conservative, or Bourgeois, Socialism This is the form of socialism practiced by those sections of the bourgeoisie who wish to reform their class rather than destroy it. They want to enjoy the social developments, which their economic and political supremacy has effected, but they do not want to accept the necessary consequences of that development, a suffering and revolutionary proletariat. They beg for social harmonies yet refuse to realize that the exploitation of the masses will not end until their form of society has been vanquished. To this end, they simply prolong the misery of the proletariat and stand in the way of historical progress. III. Critical-Utopian Socialism and Communism The first great expositors of Socialism and Communism (Saint-Simon, Fourier, Owen, etc.) appeared very early in the bourgeois epoch. Accordingly, they did not fully ap preciate the character of the proletariat as the revolutionary class, the vehicle of historical action. For them the proletariat was merely the locus of social misery, the class most in need of assistance. Their primary concern was with the well being of society as a whole and they directed their entreaties to those who they thought could effect change, those already in power. Change was to occur peacefully from above rather than violently from below. Their critical faculties, though, extended to all portions of society and have helped the working classes focus their own struggle. The visions of society that they propose, though, are Utopian to the point of being fantastical. Notably, as class antagonism develops, their suggestions become more far-fetched and less inspiring. They want to abolish class conflict without abolishing the conditions for the existence of classes. At the moment of revolution, then, they become reactionary, resisting the inevitable emancipation of the exploi ted masses for which they originally toiled. Chapter 3 Analysis: Socialist and Communist LiteratureThere are three major criticisms that Marx offers against rival brands of socialism. First, they use the present misery of the working class as a reason to restore older methods of social organization; that is, it is backward looking rather than forward-looking. It is notable that Marx not only thinks that moving backwards is not only unwise, but he thinks it impossible. History moves only in one direction and once the material and economic conditions of one historical epoch are present, one cannot return to past modes of production or, significantly, modes of social existence. According to Marx, economic conditions determine all other aspects of society, and so it is impossible to keep these levels apart for long. It is important to recognize, though, that this criticism does not, on its own, undermine its object. While we may often be seduced by the idea that forward is always better , one must provide a theoretical basis for this; change for changes sake is not always good. Marx does, of course, provide a justification for this, which we have assessed independently. Without such a justification it is certainly an open question as whether the problems of the present can be solved by looking to the wisdom of ones predecessors or only by forging a new and unique future. Also, paradoxically enough, Marxs analysis of the relationship between economics and culture may give fodder to certain reactionary movements, giving them a reason to prevent the inclusion of new technologies because it will inevitably end up changing their social ideologies. One might view the Islamic revolutions of recent history as an example of movements putting this judgment to use in ways opposed to Marxs own. Marxs second criticism is that many of his contemporaries look forward to a new society but do not appreciate the extent to which change is needed. The common fault of these people is t heir reluctance to endorse violence as a method of social change. They might believe that slow and steady reforms are the best way to ameliorate proletariat anxiety, or they might believe that quicker, more radical departures from the past are needed. In either case, though, they still want to suppress the revolutionary element of the proletariat. Again, Marx believes that such a stance challenges the inevitable. Only through blood will the world be cleansed. The problem here is that Marx nowhere justifies his contention that the proletariat revolution need be violent. While the social conditions existing during Marxs time might have led him to the conclusion that the working-class will not be satisfied until they have tasted the blood of their oppressors, he needs a stronger basis if he wants to substantiate a claim to inevitability. Perhaps he is extrapolating from the transition from the aristocracy to the bourgeoisie, which was epitomized in the French Revolution. First, whether this is best explanation of the French Revolution is in doubt. And second, it seems very poor science indeed, what Marx claims to practice, to make a prediction based upon a single past occurrence. In fact it seems as if the transition to bourgeois power in England and Germany happened without similar bloodshed. It seems that in this instance, as in others, Marx is letting his philosophical methodology, the dialectical method, influence his assessment of the empirical facts. The dialectic requires conflict in order to resolve its opposing elements. That Marx interpreted this, as outright revolution is not surprising given the time in which he lived. Marxs third criticism is that other forms of socialism do not appreciate the truly classist character of the conflict. This is the problem with the philosophized socialism, which elevates the principles of freedom to the point of practical irrelevance, and with bourgeois socialism that beseech the powers that be on behalf of the lower c lasses. The former deny the significance of class altogether while the latter do not realize that the only significant action must come from the oppressed class itself and not from the benevolent intervention of the bourgeoisie. This is because the proletariat must develop a class-consciousness in order to unite and overthrow their oppressors. Those who deny this class character stand in the way of the development of this consciousness and so perpetuate the enslavement of the masses. Again, Marx does not provide any justification for his belief that reform must come from below beyond his theory of historical progress. Indeed, such reforms seem to have been fairly successful in improving the condition of workers. While there is still considerable suffering in the world, one would be hard-pressed to attribute this entirely to economic development. Indeed, most of the third worlds problems stem from economic underdevelopment. Even in the developed world, the proletariat, insofar as one can claim its exists, is very limited. The middle-class has continued to grow while the lower class has remained relatively small. It is certainly not the social juggernaut, which Marx thought it would be. In any case, it is difficult to maintain that proletariat revolution is inevitable 150 years after an immediate revolution was predicted. There is a notable absence in Marxs list of contemporary rivals, the anarchists. These followers of the Russian social thinker Mikhail Bakunin were very active in the revolutionary movements of the mid 19th century. Marx does not include them because they are neither socialist nor communist. I bring them up to draw attention to a potentially problematic aspect of Marxs view, the role of government in effecting social change. As the name might suggest, anarchists desire the destruction of government altogether; a dictatorship of the proletariat is no better than the executive committee of the bourgeoisie. All government shackles humans unnatural ly and creates the conditions for all kinds of inequities. If people were left to his or her own devices, the natural goodness of the human nature would reign and government would become irrelevant. The important question this challenge raises for Marx is why government is the best agent to improve society. One doesnt need to be an anarchist to ask this question; libertarians raise it as well. A Marxist might respond thusly: First of all, the state will wither away after the proletariat succeeds in fully revolutionizing society. It is here to facilitate the transformation to self-control and not to perpetuate itself indefinitely. This step is necessary in order to acclimatize people to a new type of society, to purge them of their previous bourgeois illusions and create a new type of socialist citizen. Remove the tethers now, as the anarchist would have it, and the result would be an egoistic chaos, a Hobbessian war of all against all. How else could one expect people to act having been raised in a selfish, competitive bourgeois culture? Government controls society until it is ready to control itself. This seems a powerful response to the anarchist whose rosy picture of human nature seems implausiblethe same has been said about Marxism, but we have discussed that previously. It does not, though, answer the libertarian who would decry Marx as offensively paternalistic, violating peoples rights to determine their own destiny absent government coercion. Marx would respond that it is naive to think that people control their own destiny. Bourgeois freedom is not freedom; economics is destiny. Eliminating explicit government intervention in ones life does not eliminate the influence of society altogether. Influence is pervasive; communists are just putting it to good use in extricating the conditions of oppression? The libertarian might respond that while social power is pervasive, this does not mean that we should allow government intervention; we should rather wor k to minimize the more subtle social coercion. People possess rights not to be used for broad social ends without their consent. Even if we agree with Marxs ideal society, there is value in peoples coming to such a society on their own accord. While forcibly creating this society might benefit future generations, it does not benefit those who have to suffer a loss of autonomy to achieve that end, especially if they are not given the opportunity to dissent. One must provide another argument for such a strong obligation on the present on the behalf of the future. As is clear, this outcome of this debate is far from certain and underlies much of the criticism against contemporary Leftist political parties, descendants of Marx. Chapter 4 Summary: Position of the Communists in Relation to the Various Existing Opposition PartiesIn this final chapter Marx recapitulates the immediate political aims of Communism. He identifies allied parties in various European states, noting that while comm unists support all working-class parties, they always stay focused on the long-term interests of the proletariat as a whole. Importantly, Marx claims that Germany is the chief focus of Communist interest because while the bourgeoisie in Germany have not yet achieved victory over the aristocracy, the proletariat there is more developed than it was when either the French or English bourgeoisie won their independence. The result of this is that the proletariat revolution will arrive first in Germany. Despite this focus, Communists will support any and all revolutionary movements that advocate the abolition of private property and advance the interests of the proletariat. As Marx powerfully concludes, Let the ruling classes tremble at a Communistic revolution. The proletarians have nothing to lose but their chains. They have a world to win. WORKING MEN OF ALL COUNTRIES, UNITE! Chapter 4 Analysis: Position of the Communists in Relation to the Various Existing Opposition PartiesThe conclu ding chapter of the Manifesto is very short. It says little new and is meant primarily to forcefully restate the communists political purposes. Marx does, though, make an interesting observation in predicting that Germany will be the site of the inaugural proletariat revolt. This is interesting because it indicates that all societies need not progress at the same rate in approaching communist revolution. The ordering remainsfeudalism, capitalism, communismbut the pacing is different. This is also apparent in Marxs insistence that communists raise the property question always and everywhere. Marxs willingness to hurry things here might well have influenced later Marxist revolutionaries who did not even await the arrival of fully developed capitalism to liberate the masses. It is these people, Trotsky and Lenin in Russia, Mao Tse-Tung in China, and Fidel Castro and Che Guevara in Latin America, whom we most associate with communism as they succeeded in bringing it to some one half of the worlds population. As the cold war has ended and the remaining communist states are slowly atrophying, it is tempting to bury Marxism happily, offering only a litany of human atrocities as its ironic eulogy. This, though, ignores the debt we owe Marx for both focusing our attention on the plight of those on whose strength the wheels of industry turn and elaborating the multifarious ways in which we are products of our societies. And despite the sad and bloody legacy of his followers, perhaps the greatest debt we owe Marx is the temporary hope he gave that there might be some radically different and better alternative to our society. Nazi Germany EssayBibliography:

Vitamin C Amount Estimation By DCPIP Essays - Biomolecules, Vitamins

Vitamin C Amount Estimation By DCPIP Vitamin C (ascorbic acid) is a very important vitamin to the body. Vitamin C promotes healthy teeth and gums, helps absorption of iron, aids in maintenance of normal connective tissue, promotes wound healing, and helps boost the immune system. With vitamin C being such a useful substance to our bodies, finding good sources of vitamin C is important. Many people today rely on vitamin supplement tablets. But fruit juices, vitamin-supplemented drinks, or vitamin supplemented foods may contain just as much vitamin C as a supplement tablet. Which one is better though, commercially sold drinks or fresh fruit juices? This was the research question: Are commercially sold and popularly consumed juices (in Japan) a good substitute fro fresh fruits in terms of dietary vitamin C? What this experiment sought to find out was exactly what kind of drink was better in terms of dietary vitamin C. The juices were titrated into a set amount of DCPIP and measuring how many millilitres it took for the DCPIP to turn from blue to clear. The hypothesis was that fresh fruit juices should contain more vitamin C since they had not been heat treated and probably had spent less time on a shelf or being transported than commercially sod drinks. This is important since vitamin C is heat labile. This means that vitamin C is susceptible to change and unstable or that the vitamin C can break down easily if exposed to high temperatures or is kept for a long time on a shelf. The experiment and results showed that vitamin C is more abundant in fresh fruit juices. This was true for all the juices tested except for lemon. Therefore, it is safe to say that fresh fruit juices tend to contain more vitamin C than commercially bought juices. Introduction The body needs a good balance of foods, which must contain carbohydrates, proteins, and fats along with mineral salts, water, fibre, and vitamins. All of these are required in different amounts according to different people. However, there are recommended daily allowances. For example, the recommended daily allowance for vitamin C is 60mg. Vitamins are easily absorbed into the bloodstream from the gut. A diet lacking in any particular vitamin will lead to a deficiency disease. Such diseases are rickets that is caused by lack of vitamin D, and night blindness that is caused by lack of vitamin A. However, these can be remedied by using vitamin supplements if the dietary intake is inadequate. The aim of the experiment was to see the difference of vitamin C content between fresh fruit juices and commercially sold and popularly consumed juices (in Japan) a good substitute for fresh fruits in terms of dietary vitamin C? This research question was established because in the modern day and age people are too busy, especially in winter, to stock up on fresh fruit and many people rely on commercially sold drinks as a source of vitamins. However, vitamin C, in particular, is known to be labile and therefore likely to be absent from a cooked food diet. In temperate climates, such as Japan or Europe, people ear fresh fruits in summer, but eat tinned, preserved, or cooked foods in the winter. The latter being more susceptible to heat, possibly breaking down the amount of vitamin C in them. This experiment tested for the vitamin C content in fresh fruit juices and commercially sold drinks. This experiment was conducted mostly on citrus fruits because vitamin C is said to be abundant in citrus fruits. The experiment was also performed on non-citrus fruits. The experiment was performed on these two types of fruit drinks because vitamin C contributes to maintaining a healthy body, especially during the winter, when citrus fruits are not in season. AS a result, the amount of vitamin C found in each type of juice would be essential in knowing what drinks to choose during the winter to provide the most or the optimum amount of vitamin C. Using this information, the following hypothesis was formed. Since vitamin C is labile (meaning susceptible to change and unstable), the commercially sold juices, which have most likely been heat treated and stored in various conditions for various periods of time, should have lower vitamin C content than fresh fruit juices. The commercially sold juices would have most likely been exposed to the conditions leading to the deterioration in the content of vitamin C. In this experiment the independent variables were the juices that were being tested for their vitamin C content. The volume

Discussing Cuba By Liz Lochhead Essay Example

Discussing Cuba By Liz Lochhead Essay Example Discussing Cuba By Liz Lochhead Essay Discussing Cuba By Liz Lochhead Essay Cuba, which tells of a short period of two young girls lives, is set in the time of the Cuban Missile Crisis, however the play itself was written in 1997. Barbara and Bernadette are best friends living in England, whose familys come from different classes. The play shows how they react to the situation at hand. The Cuban Missile Crisis started because of disagreements over Communism. America was against Communism and wanted to rid the world of it, but Cuba, supported by Russia, wanted to stop America doing this. When, on October 22nd, 1962, Kennedy informed America of nuclear bases being set up on Cuba, just 90 miles from the coast of Florida, everyone believed it was going to be the end of the world. Kennedy ordered a naval quarantine of Cuba to prevent Russian ships taking additional missiles to Cuba. In response to this, Khrushchev ordered his Soviet field commanders to launch the missiles in Cuba if invaded by U. S forces. If either side pressed the button to launch their missiles on the other country, that country would do the same, causing the end of the world. Deadlocked in this manner, the two leaders of the worlds greatest nuclear superpowers stared each other down for seven days until Khrushchev blinked. Khrushchev ordered all Soviet supply ships away from Cuba and agreeing to remove missiles from Cubas mainland. After several days of teetering on the brink of nuclear holocaust, the world breathed a sigh of relief. The author of the play, Liz Lochhead, is more widely known for her poetry. Because of this style of writing, her play uses many dramatic, poetic affects, which catch the audiences attention. Lochhead brings the characters of the two girls, Barbara and Bernadette to life on stage through various ways, which are typical to teenage girls. Theyre alone, bored and browsing a pile of magazines. It is a mainly teenage girl thing to flick through magazines, make toreador pants, dye their hair and other such things. Rock Hudson finds home cooking great fun and has a gang of his friends over once in a while to try out his speciality. Barbeque Spare Ribs. Another of typical girl things that . The writer does this so it is made clear to the audience how these girls are. The two girls dont fully understand the situation that is going on around them The Cuban Missile Crisis. Bernadette Cu-ba Li-bre. Barbara Whats that?

Morality in Henry Fielding's Tom Jones Essay Example | Topics and Well Written Essays - 1750 words

Morality in Henry Fielding's Tom Jones - Essay Example In â€Å"Tom Jones†, the entire story shows that Tom lacked the capacity to show prudence and this led to his constant failures and downfalls. His inability to be prudent made Tom vulnerable to his enemies and the adversaries took advantage of his imprudence to cause harm to him (Hipchen, 17). Tom’s imprudence also gave his antagonists the opportunity to drive away Sophia, his beloved one and chances are that she would have been driven away for eternity. This is despite the fact that Tom possessed some virtues such as generosity, kindness, loyalty, brevity, and good-heartedness. A clear manifestation of the lack of prudence in Tom is shown in the behavior that he displays with women. Notwithstanding the love that he has for Sophia, Tom is often falling into a number of dalliances with women rather taken to be unsavory. The relationships that he involves himself in happens to be hurting Sophia but this does not put an end to his escapades (Hipchen, 16). They are equally counterproductive since their disadvantages far much outweigh the advantages. This potentially makes Tom Jones a character that lacks the much-celebrated virtue of prudence. The imprudence of Tom poses various challenges that Tom and Sophia have to deal with. Temptations are advanced to Tom Jones and he completely fails to resist any of them. Molly Seagrim seduced Tom and although it took him approximately three months to fall for the same, he nevertheless failed in this part (Fielding and Sheridan, 74).

Niagara falls Term Paper Example | Topics and Well Written Essays - 1750 words

Niagara falls - Term Paper Example The City known as Niagara Falls was once a Township number 2 to Mount Dorchester. It was suggested that the United Empire Loyalists would inhibit it in the year 1781.Its roads were Concessions and Lines that became the main grids, the Portage Road that passes through Niagara Falls, and driveways that connect homesteads to the main arteries that became the Lundy’s Lane1. The Portage road was used to portage goods in land through the Niagara Falls in the western side of the River. The area previously was known as Mount Dorchester was renamed Stamford Township. The Stamford Township played a key role in the war of 1812- 1814 .Since the area was a major site for the battle. This battle of the Lundy’s Lane was the worst battle in Canada soil. After it ended the US, army attacked the Bridgewater Mills that was located in Dufferin Islands .There was constructions of hydroelectric stations in the first decade of the 20th century. In the 1920s and 1950s there were many projects introduced, those were essential to the development of electricity in the Niagara Falls2. Economy of Stamford flourished and this led to the development of communities in the township especially in terms of trade and commerce. The area saw a growth in tourism where the debate about who won the battle about the Lundy’s lane paved a way for tourists to visit the area. With the plentiful source of hydroelectric power by the waterfalls, many industries boomed especially electrochemical and electrometallurgical industries in the early 20th century. The industry in the 1970 and 1980s began to move out of the city due to economic recession and with the increase of global competition in the industry-manufacturing sector. Tourism was the most source of revenue for the city. In the 20th century, there was an exchange rate in comparing Canadian and US currencies where Ontario focused on tourism. The Ontario government introduced gambling to the local economies in

Marketing mix of Coca-cola in the United Kingdom and the United States Essay

Marketing mix of Coca-cola in the United Kingdom and the United States - Essay Example The Coca-Cola brand name was developed because of the ascetic value of the two Cs and the thought that this would make the company name stand out. In 1887 the extract and syrup for Coca-Cola was copyrighted. At this point, Asa Chandler became involved in the company, and attained personal control of both the formula and patents. He finally purchases the company in 1892 and continues to advertise the product and grow the company. In 1899, Chandler contracts a Chattanooga company to bottle Coca-Cola, a distribution technique that the company continues today. By 1913, the company was spending more than $1 million annually in advertising, had began expansion into Asia and was distributed through upwards of 415,000 retailers. In 1916, the contour bottle was developed, a distinctive advertising tool that was used to ensure recognisability of Coca-Cola. A substantial change came about for the Coca-Cola Company in 1919 when it was purchased by a group of investors, head of which was Earnest Woodruff. Throughout the following decades, the company continued to develop, including the use of movie stars in advertising for the product, overseas bottling and the presence of Coca-Cola in South Africa, Australia and Austria. As the company continues to develop, additional beverages are added, and the distribution of the products expands throughout the world . Coca-Cola is now the most recognizable brand of soft drink worldwide, and may be the most recognizable brand of any industry. Currently, Coca-Cola products are present in more than 200 countries and it is estimated that 1.7 billion servings of products are consumed each day. Worldwide, the company employs 139,600 staff members . The company is the largest beverage company... This essay will examine the marketing mix employed by Coca-Cola in two countries, the United States, where the brand was first developed and the United Kingdom. This consists of four key components, known as the 4Ps: product, price, promotion and placement. Coca-Cola has become a household name worldwide since its humble beginnings 125 years ago. Much of this growth comes from Coca-Colas innovative marketing methods and the way that the company quickly responds to changes in demand and public opinion. This can be seen in the use of Santa Claus as an icon to increase winter sales and the recent marketing work to associate Coca-Cola with happiness. Coca-Cola has a large product line, which differs depending on the country. The USA and UK are different markets with different market environments, although they do have many similarities. For the most part, Coca-Cola has continued with its global strategy of using a general advertising approach, rather than one that is specific to country. The main differences in marketing mix between the UK and the USA is the focus that the UK has on the environment and the need for additional information on packaging for the UK market that is not required in the US market. This trend may continue within the UK, creating significant differentiation between the two markets but currently Coca-Cola effectively in both countries uses most of the same marketing mix.

Nestle Fruit Yogurt Company

Nestle Fruit Yogurt Company Abstract Nestle Fruit Yogurt is one of the famous product launched by Nestle all over the world. Most of the countries where Nestle has launched it, have accepted the product very well. This shows that product has potential and if marketed properly can do wonder by enhancing Financial statement profits for Nestle. Here we are making an analysis of UAE as Nestlà ©s future destination of launching Fruit Yogurt. In this study we are seeking financial, marketing and Resource planning of Nestlà ©s launching campaign in very first year. This analysis can help Nestle in making deciding whether to launch the product in Emirates and how to launch the product. Executive Summary A marketing plan usually provides a sound framework for development of marketing strategy for any product. There is a list of action items inclusive of objective, sales budget requirement, resource requirement etc. Its very relevant part of the total business plan. In our first submission, we had talked at length regarding cultural and economic analysis related to market and features of offered product. This project submission will be taking us forward from where we had left in the last assignment. Here, We will take closer look at the nuances of running a good business like understanding target market, designing suitable promotion strategy, having total overview of distribution marketing and production processes. The last part has explained in detail about the benefits of the Nestle Fruit Yogurt. It has also explained how it is suitable for UAE climate and how its launch in United Arab Emirates will make a new trend of having healthy snacks and lunch. We, in last part, also analyzed that the market condition of UAE and preference and desires of Emirates. Now, in this study, we are going to study how to market the product how will it work in the UAE.   We are going to analyze fully what will attract Emirates to our product. Traditional approach to look at any product that is based on marketing involves the understanding of: Financial data. Product data Sales and distribution data Advertising and sales promotion data We are going to approach this study in this traditional approach to make a detailed Market launch analysis of the product. (Yogurt) Marketing Plan Introduction Marketing Plan will analyze how to strategize the launch of Nestle fruit Yogurt in UAE. It will check out the advertisement, Promotion and Packaging plans for this new product. The detailed will work as the initial plan for the launch of the product in UAE and it will be subjected to change gradually as the sale will follow the expectation or will deviate from its initial plan. Marketing Objective Target Market Since Nestlà ©s fruit Yogurt will be totally new product in UAE and therefore is not well known. In our last submission, we had highlighted about specifically targeting the age group of 15-35.This was basically based on the consumption trend of this group. Expected Sales Sales objectives define the projected quantity of goods that can be sold. Hence it is very relevant for the success of businesses that realistic and achievable objectives should be set. We are expecting the total sale of 650 tonnages of Nestle fruit Yogurt in United Arab Emirates. Our expectation is very optimistic as it is nearly 60% of the total present market. Profit Expectation As we are planning to have 650 tonnages of sale in UAE, therefore we are expecting Nestle to have at least profit of 9% around on the product which comes in the range of 0.09 percent*650 tonnages *9463 AED per tonnage ~ 553,385 AED which is really decent as we can see that this is just a launch year. Promotion Mix Advertising Objective Main objective of advertisement is that it will be to drawing attention of the health conscious customers towards Nestle fruit Yogurt. Since the Nestle Fruit Yogurt belongs to premium segment where more stress will be provided to attract urban area customers who are willing to use something new. Actually if we start trying segmenting of the people of UAE, we can segregate UAE people into two major categories. One who usually prefers to have new products present in the market and these people are usually called experimenters. Other kind of category which tries to retain their own age-old family used brand which usually bar them from taking any new product. Seeing this, we need to make its Nestlà ©s image to look as fashionable and premium class. To make this image, we can try using some Hollywood star who can endorse our product and which is youth icon famous among Emirates.   Media Mix We are planning to use the media mix in such a way to approach every single people in Emirates to make them aware of this new product coming in the market. Since ours will be the first company launching this product on such a large scale in UAE therefore it can become a tough task to inform to educate consumers about health benefits and differentiation of our product from the entire existing product in the Emirate market. Hence we need to use below given promotion media mix: Kiosks Advertisement in magazines, television and newspapers. TV program. Banners Billboards. The way we are planning to make this promotion is to have it in various phases. Actually, In first phase, we are planning to have awareness program. Then in next phase we are planning to market the real product among the Emirates through use of hoarding, kiosks, banners and all the other media methods. Message Nestle Fruit Yogurt should be aiming to recognized as a healthy food product company. This company wants to be known as a firm which usually provides high quality health products. Idea will be to convey its young and premium image to the consumers. Message should be something similar to â€Å"Taste with Health!!!.. Try me!!†. Cost Advertisement TV Advertisement 40000 Newspaper Advertisement 20000 Kiosk Advertisement 10000 Magazine Advertisement 20000 Banners 10000 BillBoards 10000 Promotion 10000 Advertising Expense $ 120,000.00 Sales Promotion Objective The objective of sales promotion is usually to attract more and more consumer in the very first year. This will be done by the help of affordable micro packaging of size small as 100g. This will be the smallest container that should be available among the customer because tinier than this package can affect the brand image of Nestle which is the last thing Nestle company want to do. Premiums Premium is used in a way in order to associate our product with real use product needed by segment we are planning to target. Since here for Nestle fruit yogurt we are targeting premium segments youth who are really conscious about their health we can offer them some diet free sugar product. Coupon Other kind of consumer attraction tactics that usually comes when some new product is launched is the Coupon Tactics. Here with Nestle fruit yogurt we can plan to give some consumers who are winning lucky draw, a free gym coupon to some posh area gym. Cost Cost allotted with promotional strategy will be less only as company will be targeting more of awareness and less of sales. Therefore company will be stressing more on advertisement and less of promotion which appears from the budget itself which allots $10000 only for promotion activities. Personal Selling In the initial stage company is not planning to sell its product the personal selling as this will reduce the companys brand image which is really good considering the international brand image of Nestle. Other Promotional Method Promotional strategy which Nestle is planning is already mentioned. As of now, Nestle fruit Yogurt product will not be experimented using some strange and innovative promotional technique. May be it can work Nestle will not be taking risk in UAE market. Distribution from Origin to Destination Mode of Distribution Nestle like all of its dairy product will prefer roadways mode of transportation. It will distribute its product to the wholesalers and retailers through Nestle Van which will have freezing facility available with it. Products are of lesser expiry date therefore it will be preferable for Nestle to have its own distribution system to avoid delayed delivery. Packaging Marking and Labeling Regulations Usually, on any package, many kinds of labels are used. Many may include product certifications and trademarks and the food authority approvals. In order to utilize full use of packaging, it is suggestible to publicize the health benefits related with Nestle fruit Yogurt through labeling. Containerization To avoid piracy and ease operational requirement company should always use bar codes, identification and RFID numbers. This should be done for trouble-free shipment tracking of the goods. Another related important aspect which needs to be considered is the container standards. It should be of international standard. Costs Packaging use a significant portion of total cost related with a product. For example, in Dairy Product industry, packaging cost may be as high as 30% of total cost. Whatever be the case company should try to reduce this cost as much as possible. Following international standard of hygiene and maintain a premium quality forces price to increase to go beyond the limits. Therefore company should try to use some beneficial strategy to reduce the packaging cost to be as low as 10% of the product in long term. Price Determination Transportation Cost It will be there as always but usually depends who is going to bear this charge company, wholesaler or retailer. Here it will be borne totally by wholesaler only. Wholesaler will need something in order to take this cost and keep making profit. Therefore company is giving hefty commission to the wholesalers @ 13.5 %. Handling Expenses Handling expense for making the product to reach on board to fulfill the requirement of FOB will be borne by company itself. This cost will be included in other miscellaneous cost. Whole and Retail Mark Up and Discounts Product Cost Percentage of Cost Fruit Yogurt Cost(650 ton) $   1,100,000.00 72.7% Packaging Cost $ 110,000.00 7.3% Selling Expense $ 85,000.00 5.6% Advertising Expense $ 120,000.00 7.9% Distribution Expense $ 93,000.00 6.1% Misc Expense $ 5,000.00 0.3% $   1,513,000.00 Selling price(Profit Margin 8.7%) $   1,644,631.00 Final Price AED price Product Cost $ 1,513,000.00 AED 5,555,736.00 Selling price(Profit Margin 8.7%) $ 1,644,631.00 AED 6,039,085.03 Selling Quantity we are targeting (Ton) 650 Company Price Selling price per ton $ 2,530.20 AED   9,290.90 Selling price per Kg $2.53 AED 9.29 Selling price per 250g Pack $0.63 AED 2.32 Selling Price per 100g pack $ 0.025 AED 0.09 Wholesale Price (@13.5% WS Commission) Selling price per Kg $2.87 AED 10.55 Selling price per 250g Pack $0.72 AED 2.64 Selling Price per 100g pack $0.03 AED 0.11 Retail Price (@13% Retail Commission) Selling price per Kg $3.25 AED 11.92 Selling price per 250g Pack $0.81 AED 2.98 Selling Price per 100g pack $0.03 AED 0.12 (Statistics, 2003) Pro-formal financial Statement and Budget Introduction In this plan we are going to study detailed financials about the Nestle Yogurt Product. The product financial will include product costing and product pricing for the UAE market. Most of the pricing we are doing in $ terms and at last we are converting them in AED terms. Marketing Budget Advertisement/Promotion Expense Advertisement TV Advertisement $40,000.00 AED 146,880.00 Newspaper Advertisement $20,000.00 AED   73,440.00 Kiosk Advertisement $10,000.00 AED   36,720.00 Magazine Advertisement $20,000.00 AED   73,440.00 Banners $10,000.00 AED   36,720.00 BillBoards $10,000.00 AED   36,720.00 Promotion $10,000.00 AED   36,720.00 Advertising Expense $ 120,000.00 AED 440,640.00 Distribution Expense Distribution Cost Store Payroll $ 20,000.00 AED 73,440.00 Store Management $ 10,000.00 AED 36,720.00 Rent $ 10,000.00 AED 36,720.00 Utilities $ 10,000.00 AED 36,720.00 Depreciation $ 10,000.00 AED 36,720.00 Repair $ 20,000.00 AED 73,440.00 Maintenance $ 13,000.00 AED 47,736.00 Total Distribution Expense $ 93,000.00 AED 341,496.00 Product Cost Processing Milk to Yogurt cost Raw product Milk(600 ton) $800,000.00 Processing Variable Cost Sugar Stabilizers Fruit /Flavors Bacteria Culture Fuel Total $200,000.00 Processing Fixed Cost $100,000.00 Final Yogurt product(620 ton) $    1,100,000.00 Product Cost Percentage of Cost Fruit Yogurt Cost(650 ton) $   1,100,000.00 72.7% Packaging Cost $ 110,000.00 7.3% Selling Expense $ 85,000.00 5.6% Advertising Expense $ 120,000.00 7.9% Distribution Expense $ 93,000.00 6.1% Misc Expense $ 5,000.00 0.3% $   1,513,000.00 Selling price(Profit Margin 8.7%) $   1,644,631.00 Final Price AED price Product Cost $ 1,513,000.00 AED 5,555,736.00 Selling price(Profit Margin 8.7%) $ 1,644,631.00 AED 6,039,085.03 Selling Quantity we are targeting (Ton) 650 Company Price Selling price per ton $ 2,530.20 AED   9,290.90 Selling price per Kg $2.53 AED 9.29 Selling price per 250g Pack $0.63 AED 2.32 Selling Price per 100g pack $ 0.025 AED 0.09 Wholesale Price (@13.5% WS Commission) Selling price per Kg $2.87 AED 10.55 Selling price per 250g Pack $0.72 AED 2.64 Selling Price per 100g pack $0.03 AED 0.11 Retail Price (@13% Retail Commission) Selling price per Kg $3.25 AED 11.92 Selling price per 250g Pack $0.81 AED 2.98 Selling Price per 100g pack $0.03 AED 0.12 Other Cost Misc Expense $ 4,000.00 Pro forma annual profit and loss statement (Profit year) Profit And Loss Statement AED Income Revenue $   1,644,631.00 AED 6,039,085 Expense Cost of Goods Sold 800,000.00 AED 2,937,600 Processing Variable Expense 200,000.00 AED 734,400 Processing Fixed expense 100,000.00 AED 367,200 Packaging Cost $ 110,000.00 AED 403,920 Selling Expense $  85,000.00 AED 312,120 Advertising Expense $ 120,000.00 AED 440,640 Distribution Expense $  93,000.00 AED 341,496 Misc Expense $   5,000.00 AED   18,360 Total Expense 1,513,000.00 AED 5,555,736 EBIT $ 131,631.00 AED 483,349 Interest $  55,000.00 AED 201,960 EBT $  76,631.00 AED 281,389 Tax @ 20% $  15,326.20 AED   56,278 Net Income $  61,304.80 AED 225,111 (Ng, 2007) Resource Requirements Introduction Whatever is the marketing plan, until and unless you are not getting your Resource requirement fulfilled, you cannot start a business. This section, we will study about the way the company will be able to get its resources right. Finances Usually Company gets its finances from either debt or equity or through some stake acquisition by some other firm. It will be totally dependent on cost of capital of raising money from the market and cost of debt of raising money from debt. We are assuming to have overall cost of capital as 5%. The launching project will include total requirement of 1.1 million out of which company can plan to have 6 million as debt and 5 million as equity. Personnel Any firm while expanding or launching a new product will require some Personnel. The company should be ready with kind of skills portfolio which company will need for its operation. There can be many skills portfolios which company can look into while planning for the launch of new product like: HR personnel Marketing Personnel Finance Personnel Operation Personnel Sales Personnel Labors Machine specialists Distributor personnel Depending on the scale which we are launching, Companys requirement will be decided. For the 650 tonnages of requirement company will need as per follows: Marketing 60 Sales 600 Operations (including distribution and packaging) 1200 Finance 10 Human Resource 40 Information Technology 5 Production Capacity Production capacity should be planned as per companys aim of expanding in future. As per seeing Nestlà ©s trend of expansion plan in other countries, we can assume following as companys capacity requirement in future. First year 650 tonnages Second Year 900 tonnages Third Year 1050 tonnages Fourth Year 1200 tonnages Fifth Year 1400 tonnages Nestle should have production capacity accordingly. Conclusion As we can see from the analysis, we can conclude that the launch of Nestle Fruit Yogurt in United Arab Emirates will be a sure success. Estimated Income statement of very first year is showing Net Income of